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Digital Fundamentals 102 

This course is designed to deepen your understanding of how online advertising works – and how we can optimize outcomes for your business and its goals.
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What's included?

  • 2 Chapters
  • 7 Topics
  • 6 Videos
  • Text Materials

OTT VS. CTV EXPLAINED

STREAMING VIDEO ECOSYSTEM AND ADVERTISING FORMATS

PERFORMANCE MEASUREMENT  

THIRD-PARTY
AD-SERVERS AND VERIFICATION SYSTEMS

BRAND SAFETY IN DIGITAL ADVERTISING

VIEWABILITY

 
Meet YOUR TEAM OF EXPERTS

AI DIGITAL

Founded in 2018, AI Digital is a global advertising consultancy leveraging advanced analytics across programmatic technology to deliver better business outcomes.

Our aim is to help marketers navigate programmatic advertising by delivering unrivaled data and technology access, communications planning, outcome-based audience strategy, and advanced analytics-driven optimization and measurement.
Patrick Jones - Course author